The Branding, Identity & Logo Design Process

Depending on the workflow and personal preferences, The Logo design process usually goes through a process that can be applied to any design project.

STEP 1: The Design Brief

Conduct a questionnaire or interview with the client to get a design brief which will act as guide and capture important relevant information about your clients needs.

Some questions in the questionnaire could include:

  • Sum up what you do?
  • Appropriate keywords and descriptive words or phrases?
  • Who is the target audience or intended market?
  • Are you unique or one of many?
  • Where will the logo be used?
  • What visual style of logos appeal to you?


STEP 2: Research

Conduct research focused on the industry itself; its history; and its competitors.

STEP 3: Reference

Conduct research into Branding, Identity & logo designs that have been successful and current styles and trends that are related to the design brief.

STEP 4: Sketching & Conceptualizing

Develop the Branding, Identity & logo design concept(s) around the brief and research.

Here is where you use creativity and know how to design the Branding, Identity &/or logo.

STEP 5: Reflection

Remember to take breaks throughout the design process. This lets ideas mature and renew enthusiasm and receive feedback.

STEP 6: Presentation

Choose whether to present only a select few Branding, Identity & logo designs to the client or a whole collection.

STEP 7: Celebration (Optional)

Drink beer or eat chocolate or sleep or start on the next logo design. Or a combination.

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