For my Research and Enquiry, I will focus on how “Participatory Design Processes” and user involvement are applied to Branding, Identity & Logo Design; Product and Packaging Design.
In my research and practice, I hope to examine the opportunity to become a creative leader through contemporary models of creating and designing to produce work that invites participation from the user without alienating the designer.
In the user-centered design process, we are focused on the thing being designed (e.g., the object, communication, space, interface, service, etc.), looking for ways to ensure that it meets the needs of the user.
Reference:
J.Frascara (Ed.) (2002) Design and the Social Sciences. Taylor & Francis Books Limited.