My initial brainstorming took the form of a spider diagram of the word Clarity to allow for unexpected paths to open up. The aim of this process was to find connections and associations that then strengthen the concept. I aimed to try and come up with as many word associations as possible focusing more on how this could connect to visual design.
A design can communicate successfully, or be enhanced, through a number of visual strategies, depending on context. These range from highly pragmatic, where there needs to be as little ambiguity or opportunity for misunderstanding as possible – for example road signs, where clarity in message Is potentially a matter of life and death – to work that allows for a much more “poetic” approach – e.g. some editorial and arts projects, where subject matter invites interpretation, and where the designer has much more latitude in terms of Imagery and message.
I am considering the idea of Visual Languages i.e. systems of communication using visual elements that embrace clarity for further exploration and the possibility to produce some exiting practical work.
The next task will be to focus my brainstorm into this category and derive some potential project ideas.