With advancements in technology and an increasingly connected mobile world, designers today have to deal with a growing number of tools which require new skillsets.
my research into visual languages lead me to the visual language developed by Google for the Android operating system called ‘Material Design’. The visual language synthesizes the classic principles of good design with the innovation and possibility of technology and science with a single underlying system that allows for a unified experience across platforms and device sizes.
Material design is based on 3 principles:
- Material is the metaphor: The unifying theory of a rationalized space and a system of motion
- Bold, graphic, intentional: Elements of print-based design—typography, grids, space, scale, color, and use of imagery—guide visual treatments
- Motion provides meaning: Primary user actions are inflection points that initiate motion, transforming the whole design
References:
Material design. (n.d.). Retrieved January 5, 2015, from google.com: http://www.google.com/design/spec/material-design/introduction.html#introduction-goals