Depending on the workflow and personal preferences, The Logo design process usually goes through a process that can be applied to any design project.
STEP 1: The Design Brief
Conduct a questionnaire or interview with the client to get a design brief which will act as guide and capture important relevant information about your clients needs.
Some questions in the questionnaire could include:
- Sum up what you do?
- Appropriate keywords and descriptive words or phrases?
- Who is the target audience or intended market?
- Are you unique or one of many?
- Where will the logo be used?
- What visual style of logos appeal to you?
STEP 2: Research
Conduct research focused on the industry itself; its history; and its competitors.
STEP 3: Reference
Conduct research into Branding, Identity & logo designs that have been successful and current styles and trends that are related to the design brief.
STEP 4: Sketching & Conceptualizing
Develop the Branding, Identity & logo design concept(s) around the brief and research.
Here is where you use creativity and know how to design the Branding, Identity &/or logo.
STEP 5: Reflection
Remember to take breaks throughout the design process. This lets ideas mature and renew enthusiasm and receive feedback.
STEP 6: Presentation
Choose whether to present only a select few Branding, Identity & logo designs to the client or a whole collection.
STEP 7: Celebration (Optional)
Drink beer or eat chocolate or sleep or start on the next logo design. Or a combination.